How Creative Materials Corporation Optimized Dynamics 365 Business Central Salesforce Integration with Popdock
Creative Materials Corporation Background
Creative Materials Corporation, a national supplier of commercial surface materials like tile, luxury vinyl, and glass, has been serving clients across the U.S. since its founding in 1993. Based in Albany, NY, with offices in major cities like NYC, LA, and Chicago, the company specializes in multi-unit brand projects, offering product sourcing, design consultation, and logistics support.
Joseph Smith, the Senior Director of Operations, plays a key role in overseeing all
generalized operations within the organization, with a specific focus on managing the IT area. His leadership ensures that Creative Materials runs efficiently across departments, and his openness to decision-making adjustments supports the company’s ability to stay agile in a competitive market.
We had a great experience…it was really comforting that it just went well. It was very smooth…It was nice to just kind of have this use case just checked off, taken care of, no stress.
Joseph Smith, Senior Director of Operations
The Challenge: Untangling a Complex Integration Between Salesforce & Microsoft Dynamics 365 Business Central
Smith’s team at Creative Materials Corporation faced a complex integration challenge
connecting Salesforce and Microsoft Dynamics 365 Business Central using MuleSoft. As the project grew increasingly complex, they struggled to streamline the process and meet business needs efficiently.
The Solution: Real-Time, Simplified Data Access with Popdock
Their Dynamics 365 Business Central partner, Western Computer, recommended trying
Popdock from eOne Solutions. By using Popdock to surface top-level inventory data from D365 Business Central and link it directly to Salesforce sales orders, the team was able to filter and view relevant information in real time—right from a tab within Salesforce. This seamless access to filtered inventory details met a core business requirement and significantly streamlined their workflow.
Previously, with MuleSoft, the team had relied on physically moving data between
systems—an overly complex and resource-intensive approach. After transitioning to
Popdock, they adopted a smarter strategy: virtual integration. Instead of relocating data, they gained secure, real-time access to it exactly where it lives. This shift not only simplified operations but also eliminated data silos with virtual integration. The team at Creative Materials was pleased—and with a simplified, intuitive user experience, Popdock delivered results.
Future Projects
Smith had a great experience working with the eOne Solutions professional services team and is open to teaming up again. He’s especially interested in looking at ways to speed up data return and get ahead of some of the growing complexity in their systems
Sound Familiar?
Juggling complex systems, feeling the pressure of limited in-house IT resources, or just
want your integrations to run smoother? eOne’s iPaaS might be the right fit. It’s built to
simplify your data flow, whether you’re syncing ERPs, CRMs, or anything in between.
Creative Material Corporation’s story is just one example of how our team helps businesses get real results without the hassle. If you’re interested in kicking off an integration project or want to learn more about how we can support your goals, don’t hesitate to reach out. We’d love to chat.